Category: sensor tower

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May 24, 2021

Sensor Tower makes its first acquisition with deal for market intelligence company, Pathmatics

Mobile app market intelligence firm Sensor Tower has made its first acquisition. The company this morning announced it’s acquiring Pathmatics, a market intelligence company which will now combine its paid digital and social media platform with Sensor Tower’s business. Deal terms were not detailed but...


by Sarah Perez in Advertising
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April 1, 2021

U.S. iPhone users spent average of $138 on apps in 2020, to grow to $180 in 2021

U.S. consumers spent an average of $138 on iPhone apps last year, an increase of 38% year-over-year, largely driven by the pandemic impacts, according to new data from app store intelligence firm Sensor Tower. Throughout 2020, consumers turned to iPhone apps for work, school, entertainment,...


by Sarah Perez in app stores