Category: Marketing

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June 28, 2021

Tapcart, a ‘Shopify for mobile apps,’ raises a $50 million Series B

Shopify changed the e-commerce landscape by making it easier for merchants to set up their websites both quickly and affordably. A startup called Tapcart is now doing the same for mobile commerce. The company, which has referred to itself as the “Shopify for mobile apps,”...


by Sarah Perez in Apps
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May 24, 2021

Sensor Tower makes its first acquisition with deal for market intelligence company, Pathmatics

Mobile app market intelligence firm Sensor Tower has made its first acquisition. The company this morning announced it’s acquiring Pathmatics, a market intelligence company which will now combine its paid digital and social media platform with Sensor Tower’s business. Deal terms were not detailed but...


by Sarah Perez in Advertising
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May 20, 2021

Apple launches an affiliate program for paid podcast subscriptions

Apple last month unveiled its plans for paid podcast subscriptions in a newly redesigned Apple Podcasts app. Now, it’s introducing a new program that will help podcast creators grow their subscriber base: affiliate marketing. The company’s “Apple Services Performance Partner Program,” which already exists to...


by Sarah Perez in affiliate