Category: Book Excerpt

June 1, 2021

Inside Silicon Valley’s Mayo Marketing Madness

The war on eggs started back in the ’70s, not with the company formerly known as Hampton Creek, but with a little cafe-grocery store in Los Angeles.


by Larissa Zimberoff in Book Excerpt
May 11, 2021

How Amazon Paid Unwitting Civilians to Make Alexa Smarter

In 2011, Jeff Bezos dreamt up a talking device. But making the virtual assistant sound intelligent proved far more difficult than anyone could have imagined.


by Brad Stone in Backchannel