Category: Augmented Reality

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June 8, 2021

Apple’s RealityKit 2 allows developers to create 3D models for AR using iPhone photos

At its Worldwide Developer Conference, Apple announced a significant update to RealityKit, its suite of technologies that allow developers to get started building AR (augmented reality) experiences. With the launch of RealityKit 2, Apple says developers will have more visual, audio, and animation control when...


by Sarah Perez in animation
May 20, 2021

Snap Made AR Glasses—but You Won’t Be Buying Them

The company formerly known as Snapchat is all in on augmented reality. But its new wearable Spectacles aren’t for sale; they’re just a way to get app developers on board.


by Lauren Goode in Augmented Reality
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May 18, 2021

Everything Google announced at I/O today

This year’s I/O event from Google was heavy on the “we’re building something cool” and light on the “here’s something you can use or buy tomorrow.” But there were also some interesting surprises from the semi-live event held in and around the company’s Mountain View...


by Devin Coldewey in Artificial Intelligence
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May 6, 2021

Snap to launch a new Creator Marketplace this month, initially focused on Lens Creators

Snap on Wednesday announced its plan to soon launch a Creator Marketplace, which will make it easier for businesses to find and partner with Snapchat creators, including lens creators, AR creators and later, prominent Snapchat creators known as Snap Stars. At launch, the marketplace will...


by Sarah Perez in Advertising
April 20, 2021

IKEA's Revamped AR App Lets You Design Entire Rooms

The furniture company is going beyond its Place app with IKEA Studio, a much-needed overhaul of its augmented reality offering.


by Jeremy White Wired UK in Augmented Reality