Category: app tracking transparency

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April 26, 2021

Apple’s App Tracking Transparency feature has arrived — here’s what you need to know

iOS 14.5 — the latest version of Apple’s mobile operating system — is launching today, and with it comes a much-discussed new privacy feature called App Tracking Transparency. The feature was first announced nearly a year ago, although the company delayed the launch to give...


by Anthony Ha in Advertising Tech
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April 7, 2021

Apple shares more details about its imminent App Tracking Transparency feature

Apple is sharing more details today about its upcoming App Tracking Transparency feature, which will allow users to control, on an app-by-app level, whether their data is shared for ad-targeting purposes. In a sense, anyone using the current version of iOS can see App Tracking...


by Anthony Ha in Advertising Tech