October 13, 2021

VideoAmp Partners with HyphaMetrics, Integrates Panel Insights into Their Data Measurement Solutions

LOS ANGELES–(BUSINESS WIRE)–Software and data platform, VideoAmp, today announced a partnership with HyphaMetrics, the only independent cross-screen and cross-walled-garden panel, to provide cross-screen audience measurement solutions for VideoAmp clients. The partnership will integrate HyphaMetrics’ omni-channel cross-device panel measurement with VideoAmp’s commingled TV viewership data to facilitate cutting edge audience insights. Josh Chasin, VideoAmp’s Chief Measurability Officer, stated

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