June 9, 2021

Noom Announces Senior Leadership Appointments to Advance Growth Strategy and Expansion of its Digital Health Platform

NEW YORK–(BUSINESS WIRE)–Noom, the leading digital health platform focused on behavior change, today announced three senior leadership appointments, including Firdaus Bhathena, who joins Noom as General Manager of Healthcare. In this newly-created role, Bhathena will lead a team focused on developing Noom’s healthcare channel and condition expansion. This includes extending Noom’s behavior change platform into chronic conditions and cultivating new distribution channels for behavior change pr


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