February 18, 2021

Merkle’s State of Customer Experience Transformation Report Identifies Gap Between Consumer Sentiment and Corporate Perceptions

COLUMBIA, Md.–(BUSINESS WIRE)–Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, today released its State of Customer Experience Transformation Report. Following its 2021 Customer Experience Imperatives, Merkle uncovered how executives are prioritizing their customer experience transformation initiatives. While 2020 accelerated many companies’ paths to a more digitally driven, customer-centric vision, findings in this report unc


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