September 1, 2020

Merkle Releases Special Edition of Loyalty Barometer Report

COLUMBIA, Md.–(BUSINESS WIRE)–Merkle (, a leading technology-enabled, data-driven performance marketing company, has released a special edition of its annual Loyalty Barometer Report. The updated 2020 Loyalty Barometer Report reveals the importance of loyalty as businesses re-emerge from the pandemic and features updated research and comparisons to the March 2020 report, including how consumer expectations around loyalty and rewards programs have been impacted by the events

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