January 15, 2020

New Survey Reveals the Most Popular Unicorn Brands

CHICAGO–(BUSINESS WIRE)– #advertising–A new study breaks down the most popular, so-called “unicorn” brands among U.S. consumers, comparing company valuation, company growth rate and consumer demographics. Unicorn companies are defined as privately held startups valued at least $1 billion. Many popular brands today, like Uber and Spotify, were labeled unicorns before going public. Commissioned by McGuffin Creative Group and conducted by Digital Third Coast, the study uncovers a strong link between a unicorn


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