June 14, 2018

BrandPost: The Cost of Inaction in the Data Center

Two houses in my neighborhood went on the market in late spring, and one of them is already under contract. The other one hasn’t budged. Why? I blame it on the cost of inaction.

The houses are about the same age, but in very different condition. The first house was brought up-to-date when the family moved in. They focused on major improvements and items that would keep the house low maintenance. The other neighbor decided to do nothing immediately, only addressing issues when they needed to be fixed. Ultimately, this neighbor fell behind and had to deal with an increasing to-do list of repairs and upgrades. A few years elapsed, his house went on the market, and now potential buyers don’t just see a house; they see an enormous to-do list of items that need attention.

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