Category: Video

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February 14, 2019

TikTok spotted testing native video ads

TikTok is testing a new ad product: a sponsored video ad that directs users to the advertiser’s website. The test was spotted in the beta version of the U.S. TikTok app, where a video labeled “Sponsored” from the bike retailer Specialized is showing up in...


by Sarah Perez in ad tech
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February 7, 2019

Instagram thinks you want IGTV previews in your home feed

If you can’t beat or join them… force feed ’em? That appears to be Instagram’s latest strategy for IGTV, which is now being shoved right into Instagram’s main feed, the company announced today. Instagram says that it will now add one-minute IGTV previews to the...


by Sarah Perez in Apps
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February 7, 2019

Netflix launches ‘smart downloads’ feature on iOS to automate offline viewing

Netflix today is launching a new feature on iOS devices that will help make it easier to watch its shows when you’re offline. The “smart downloads” feature, as it’s called, will automatically delete a downloaded episode after you’ve finished watching, then download the next one...


by Sarah Perez in Apps
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January 29, 2019

It’s time to pay serious attention to TikTok

If you haven’t been paying attention to TikTok, you haven’t been paying attention. The short-form video app hailing from Beijing’s ByteDance just had its biggest month ever with the addition of 75 million new users in December — a 275 percent increase from the 20...


by Sarah Perez in Apps
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December 4, 2018

YouTube rolls out autoplaying (but silent) videos on its mobile app’s homepage

YouTube on Monday announced a significant change to its mobile app – it will now autoplay videos by default when users are browsing the app’s home page, aka the “Home” tab. Fortunately, the videos will not autoplay with the sound enabled, the company says. Instead,...


by Sarah Perez in Apps
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November 30, 2018

Facebook adds free TV shows Buffy, Angel, Firefly to redefine Watch

Facebook hasn’t had a hit show yet for its long-form video hub Watch, so it’s got a new plan: digging up some deceased cult favorites from television. First up, Facebook is making all episodes of Joss Whedon’s Buffy The Vampire Slayer, Angel, and Firefly free...


by Josh Constine in Apps
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November 29, 2018

YouTube rolls out Stories to creators with over 10K subscribers

A year ago, YouTube launched its own take on Stories, with the addition of a new short-form video format called Reels. The feature, which was rebranded as “YouTube Stories” at last year’s VidCon, was initially available only to select YouTube creators. But in June, YouTube...


by Sarah Perez in Media