Category: Uber Eats

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December 10, 2018

How Uber will become an ad company, starting with Eats Pool

Where there is discovery in an app, there is paid discovery. Google helped you choose between links, then sold ads that promote a few. Facebook helped you choose between pieces of content, then sold ads that promote a few. And eventually, as Uber helps you...


by Josh Constine in aggregation theory
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December 4, 2018

Uber Eats test lets restaurants trade discounts for ranking boost

Uber Eats has effectively invented its own native ad unit. Uber confirmed to TechCrunch that a test quietly running in markets around India allows restaurants to bundle several food items together and sell them at a discounted price in exchange for promoted placement by Uber...


by Josh Constine in Advertising Tech