Category: Tim Cook

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March 14, 2019

Apple ad focuses on iPhone’s most marketable feature — privacy

Apple is airing a new ad spot in primetime today. Focused on privacy, the spot is visually cued, with no dialog and a simple tagline: Privacy. That’s iPhone. In a series of humorous vignettes, the message is driven home that sometimes you just want a...


by Matthew Panzarino in Apple
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January 30, 2019

Apple bans Facebook’s Research app that paid users for data

In the wake of TechCrunch’s investigation yesterday, Apple blocked Facebook’s Research VPN app before the social network could voluntarily shut it down. The Research app asked users for root network access to all data passing through their phone in exchange for $20 per month. Apple...


by Josh Constine in Apple
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January 29, 2019

Yep, iPhone revenue is down

Apple’s Q1 earnings are in, and things don’t look too rosy for the iPhone. Revenue for the handset has declined 15 percent year over year for the quarter. It’s a pretty hefty drop for a device that’s been flying high for so long, but you...


by Brian Heater in Apple