Category: tiktok

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April 1, 2020

‘Content network effect’ makes TikTok tough to copy

Many TikTok videos don’t start from scratch, so neither can its competitors. TikTok is all about remixes, where users shoot a new video to recontextualize audio pulled from someone else’s clip, or riff on an existing meme or concept. That only works because TikTok’s had...


by Josh Constine in Apps
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March 18, 2020

TikTok brings in outside experts to help it craft moderation and content policies

In October, TikTok tapped corporate law firm K&L Gates to advise the company on its moderation policies and other topics afflicting social media platforms. As a part of those efforts, TikTok said it would form a new committee of experts to advise the business on...


by Sarah Perez in Apps
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February 12, 2020

FTC votes to review influencer marketing rules & penalties

Undisclosed influencer marketing posts on social media should trigger financial penalties, according to a statement released today by the Federal Trade Commission’s Rohit Chopra. The FTC has voted 5-0 to approve a Federal Register notice calling for public comments on questions related to whether The...


by Josh Constine in Advertising Tech
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January 31, 2020

How Dubsmash revived itself as #2 to TikTok

Lip-syncing app Dubsmash was on the brink of death. After a brief moment of virality in 2015 alongside Vine (R.I.P), Dubsmash was bleeding users faster than it could recruit them. The app let you choose an audio track like a rap song or movie quote...


by Josh Constine in Apps
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January 24, 2020

Vine reboot Byte officially launches

Two years after Vine’s co-founder Dom Hofmann announced he was building a successor to the short-form video app, today Byte makes its debut on iOS and Android. Byte lets you shoot or upload and then share six-second videos. The tiny time limit necessitates no-filler content...


by Josh Constine in Apps
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January 18, 2020

Instagram drops IGTV button, but only 1% downloaded the app

At most, 7 million of Instagram’s 1 billion-plus users have downloaded its standalone IGTV app in the 18 months since launch. And now, Instagram’s main app is removing the annoying orange IGTV button from its home page in what feels like an admission of lackluster...


by Josh Constine in Apps
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January 16, 2020

44% of TikTok’s all-time downloads were in 2019, but app hasn’t figured out monetization

Despite the U.S. government’s concerns over TikTok, which most recently led to the U.S. Navy banning service members’ use of the app, TikTok had a stellar 2019 in terms of both downloads and revenue. According to new data from Sensor Tower, 44% of TikTok’s total...


by Sarah Perez in Apps