Category: niantic

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May 17, 2019

Minecraft Earth makes the whole real world your very own blocky realm

When your game tops a hundred million players, your thoughts naturally turn to doubling that number. That’s the case with the creators, or rather stewards, of Minecraft at Microsoft, where the game has become a product category unto itself. And now it is making its...


by Devin Coldewey in Apps
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May 1, 2019

Nine lessons on how Niantic reached a $4B valuation

We’ve captured much of Niantic’s ongoing story in the first three parts of our EC-1, from its beginnings as an “entrepreneurial lab” within Google, to its spin-out as an independent company and the launch of Pokémon GO, to its ongoing focus on becoming a platform...


by Greg Kumparak in Apps