Category: niantic

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May 17, 2019

Minecraft Earth makes the whole real world your very own blocky realm

When your game tops a hundred million players, your thoughts naturally turn to doubling that number. That’s the case with the creators, or rather stewards, of Minecraft at Microsoft, where the game has become a product category unto itself. And now it is making its...


by Devin Coldewey in Apps
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May 1, 2019

Nine lessons on how Niantic reached a $4B valuation

We’ve captured much of Niantic’s ongoing story in the first three parts of our EC-1, from its beginnings as an “entrepreneurial lab” within Google, to its spin-out as an independent company and the launch of Pokémon GO, to its ongoing focus on becoming a platform...


by Greg Kumparak in Apps
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April 12, 2019

Harry Potter, the Platform, and the Future of Niantic

What is Niantic? If they recognize the name, most people would rightly tell you it’s a company that makes mobile games, like Pokémon GO, or Ingress, or Harry Potter: Wizards Unite. But no one at Niantic really seems to box it up as a mobile...


by Greg Kumparak in Apps
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March 11, 2019

Niantic’s Harry Potter: Wizards Unite is a sorcerous smorgasbord for the Pokémon GO generation

Niantic’s follow-up to the absurdly popular Pokémon GO, the long-awaited Harry Potter: Wizards Unite, has one major drawback: unlike its predecessor, you can’t explain it in a single sentence. There’s so much to do in this game that it may repel some casual players —...


by Devin Coldewey in Augmented Reality