Category: iTunes

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September 18, 2020

Are high churn rates depressing earnings for app developers?

Jacob Eiting Contributor Share on Twitter Jacob Eiting is CEO of RevenueCat, a platform for managing cross-platform in-app purchases, products and subscribers and analyzing in-app-purchase data. Ever since Apple opened up subscription monetization to more apps in 2016 — and enticed developers with an 85/15 split...


by Walter Thompson in Android