Category: IAB

May 7, 2019

U.S. digital advertising exceeded $100B in 2018 (IAB report)

Digital ad spending in the United States exceeding $100 billion for the first time last year, according to the latest internet advertising report from the Interactive Advertising Bureau and PricewaterhouseCoopers. Specifically, total domestic spending reached $107.5 billion, a 22 percent increase from 2017. Mobile advertising...

by Anthony Ha in Advertising Tech