Category: CRV

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February 24, 2021

Emotive raises $50M to make text marketing more conversational

While more businesses are turning to text messages as a marketing channel, Emotive CEO Brain Zatulove argued that most marketers are just treating it as another “newsletter blast.” “The reason the channel performs so well is it’s not saturated,” Zatulove said. But that’s changing, and...


by Anthony Ha in Advertising Tech