Category: Column

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July 29, 2020

Where is voice tech going?

Mark Persaud Contributor Share on Twitter Mark Persaud is digital product manager and practice lead at Moonshot by Pactera, a digital innovation company that leads global clients through the next era of digital products with a heavy emphasis on artificial intelligence, data and continuous software...


by Richard Dal Porto in Alexa
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July 16, 2020

TikTok is a marketers’ shiny new toy, but how do you optimize campaigns?

Tiffany Ou Contributor Share on Twitter Tiffany Ou is the General Manager, Americas at a href=”https://www.nativex.com/”>Nativex, where she leads go-to-market strategies for leading game and app developers. TikTok is a rising star in the social media category. Since its launch three years ago, the company...


by Walter Thompson in Apps