Category: Business / Social Media

December 6, 2019

What’s an Influencer? The Complete WIRED Guide

Everything you need to know about what an influencer is, the history of influencers, the difference between influencers and celebrities, and more.


by Paris Martineau in Business
November 15, 2019

Instagram Business Accounts and My Friend, the Grocery Store

Instagram has helped blur the lines between personal branding and personal life—such as by encouraging people to turn their profiles into businesses.


by Louise Matsakis in Business
November 8, 2019

LinkedIn CEO Jeff Weiner on the Challenge of Moderation 

The professional networking site won’t police misinformation generally, he says, to avoid inserting itself into messy user debates about the truth.


by Paris Martineau in Business
November 7, 2019

How Facebook Gets the First Amendment Backward

The company’s fact-checking policy treats people who aren’t politicians as second-class citizens.


by Gilad Edelman in Business
November 6, 2019

California Reveals It’s Been Investigating Facebook

As attorneys general from one state after another announced probes into tech giants this year, California’s was conspicuously silent. Not anymore.


by Louise Matsakis in Business
November 4, 2019

Facebook’s Logo Gets a Facelift

Today’s brand redesign is supposed to remind you that “Facebook” is a family of apps, with a future beyond Big Blue.


by Arielle Pardes in Business
October 31, 2019

Zuckerberg’s View of Speech on Facebook Is Stuck in 2004

Facebook’s flaws are apparent, but the CEO’s reluctance to police speech shows he stills sees it as a place that connects people and makes the world a better place.  


by Fred Vogelstein in Business
October 31, 2019

A Deal With Airbnb Turned Retrograde for These Astrologers

Astrology Twitter descended when Astro Poets announced a partnership with Airbnb. Even two sacrifices to the spirits did not erase the ill will.


by Paris Martineau in Business
October 30, 2019

See, Facebook? Twitter Proves You Can Ban Political Ads

Twitter has decided to ban all political ads on its platform, while Facebook continues to allow even ones that lie.


by Arielle Pardes in Business
October 29, 2019

Mark Zuckerberg Needs to Shut Up

Opinion: Since 2017, nearly every time the Facebook CEO has tried to sound thoughtful, he sounds unprepared, shallow, and full of hubris. Time to zip it.


by Siva Vaidhyanathan in Business