Category: Business / Computers and Software

September 18, 2020

Companies Can Track Your Phone’s Movements to Target Ads

Brands are seeking new ways to customize messages. A startup that gathers data on when you pick up your phone, or when you go out on a run, can help.

by Sidney Fussell in Business
September 16, 2020

A Utah Company Claims It Invented Contact Tracing Tech

Blyncsy wants states using Apple and Google technology to pay it $1 per resident. It may not win, but the patent tussle could deter others from adopting apps.

by Gregory Barber in Business
September 16, 2020

How an Epic Series of Tech Errors Hobbled Miami’s Schools

It started with the district hiring a little-known virtual charter school company, which led to balky connections and an even more troublesome curriculum.

by Sandra Upson in Business
September 8, 2020

Why Contact-Tracing Apps Haven’t Slowed Covid-19 in the US

Lack of coordination, test shortages, and mistrust of technology have hobbled what looked like a promising innovation.

by Gregory Barber Will Knight in Business
September 4, 2020

Creepy ‘Geofence’ Finds Anyone Who Went Near a Crime Scene

Police increasingly ask Google and other tech firms for data about who was where, when. Two judges ruled the investigative tool invalid in a Chicago case.

by Sidney Fussell in Business
September 3, 2020

Access to Telemedicine Is Hardest for Those Who Need It Most

Older patients and other vulnerable populations tend to need more medical care, but it’s often difficult for them to get online for remote visits.

by Joanna Pearlstein in Business
September 3, 2020

Big Tech Companies Want to Help Get You Back in the Office

Alphabet, Microsoft, and Salesforce are offering services to track employees, arrange tests, and record results—all while most of their staffers are remote.

by Tom Simonite in Business
September 1, 2020

Google and Apple Change Tactics on Contact Tracing Tech

The companies will handle more of the technology for notifying people who may have been exposed to the coronavirus. Privacy won’t be affected, they say.

by Gregory Barber in Business
July 23, 2020

Neuroscience Could Be the Key to Getting People to Wear Masks

In a study, people responded to messages that resonated with them personally—up to a certain extent. The results could help shape responses to future pandemics.

by Sidney Fussell in Business
July 6, 2020

Tech Confronts Its Use of the Labels ‘Master’ and ‘Slave’

Companies and programmers are re-examining how technical terms are used amid Black Lives Matter protests. But some worry the changes are empty symbolism.

by Elizabeth Landau in Business