Category: Augmented Reality

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November 12, 2019

Minecraft Earth is live, so get tapping

Microsoft’s big experiment in real-world augmented reality gaming, Minecraft Earth, is live now for players in North America, the U.K. and a number of other areas. The pocket-size AR game lets you collect blocks and critters wherever you go, undertake little adventures with friends and,...


by Devin Coldewey in Apps
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October 31, 2019

8th Wall’s new Cloud Editor helps customers quickly build mobile AR experiences

The world of phone-based AR has involved a lot of promises, but the future that’s developed has so far been more iterative and less platform shift-y. For startups exclusively focused on mobile AR, there’s been some soul-searching to find ways to bring more lightweight experiences...


by Lucas Matney in 8th wall
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October 4, 2019

HTC’s new CEO discusses the phonemaker’s future

On September 17, HTC announced that cofounder Cher Wang would be stepping down as CEO. In her place, Yves Maitre stepped into the role of Chief Executive, after more than a decade at French telecom giant, Orange. It’s a tough job at an even tougher...


by Brian Heater in 5g
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September 19, 2019

Facebook expands its playable and AR ad formats

Ahead of Advertising Week, Facebook is the announcing the expansion of three interactive ad formats. First, it says that poll ads (which you may already have seen in Instagram Stories) are moving to the main feed of the Facebook mobile app. Second, the augmented reality...


by Anthony Ha in Advertising Tech