Category: Augmented Reality

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November 26, 2018

Banuba raises $7M to supercharge any app or device with the ability to really see you

Walking into the office of Viktor Prokopenya – which overlooks a central London park – you would perhaps be forgiven for missing the significance of this unassuming location, just south of Victoria Station in London. While giant firms battle globally to make Augmented Reality a...


by Mike Butcher in Artificial Intelligence
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November 19, 2018

Genies brings lifelike avatars to other apps with $10M from celebrities

Genies is emerging as the top competitor to Snapchat’s wildly popular Bitmoji as Facebook, Apple, and Google have been slow to get serious about personalized avatars. Over one million people have customized dozens of traits to build a realistic digital lookalike of themselves from over...


by Josh Constine in Apps
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November 9, 2018

Sneaker marketplace GOAT announces an AR-centric Black Friday giveaway

Black Friday giveaways have become a tradition for online sneaker marketplace GOAT. Today it’s announcing the details of this year’s campaign, which will be its first to incorporate augmented reality. Director of Communications Liz Goodno described this as “the largest digital sneaker event of the...


by Anthony Ha in Advertising Tech
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November 7, 2018

Netflix’s hackathon produces a way to navigate its iOS app with ARKit and Face ID

Netflix’s internal hackathons have consistently produced fun and often silly hacks, from that “Netflixtendo” hack a few years ago that let you run Netflix on the original NES to the more recent “audiobook mode” that turned Netflix series into old school radio shows by way...


by Sarah Perez in Apps
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November 3, 2018

Facebook reorganizes Oculus for AR/VR’s long-haul

Facebook is again looking to whip Oculus into shape for its 10-year journey towards making virtual reality mainstream. According to two sources, Facebook reorganized its AR and VR team this week from a divisional structure focused around products to a functional structure focused around technology...


by Lucas Matney in Augmented Reality
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November 1, 2018

Walmart adds an AR scanner to its iOS app for product comparisons

Walmart is giving augmented reality a shot. The retailer today announced the launch of a new AR scanning tool in its iPhone application which will help customers with product comparisons. However, unlike a typical barcode scanner meant only to compare prices on one item at...


by Sarah Perez in Apps
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October 16, 2018

Pokémon Go update bringing ‘mon from the Sinnoh region is live

If you’ve been laying off the Pokémon Go for a while due to a lack of new monsters, prepare to be glued to your phone again. Niantic is now adding pokémon from the rugged Sinnoh region that first appeared in 2007’s Diamond, Pearl, and Platinum...


by Devin Coldewey in Apps
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September 18, 2018

Kayak’s new AR feature will tell you if your carry-on bag fits the overhead bin

Popular travel app Kayak has put augmented reality to clever use with a new feature that lets you measure the size of your carry-on bag using just your smartphone. Its updated iOS app now takes advantage of Apple’s ARKit technology to introduce a new Bag...


by Sarah Perez in Apps