Category: Advertising

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July 23, 2020

Pandora launches interactive voice ads into beta testing

Pandora is launching interactive voice ads into wider public testing, the company announced this morning. The music streaming service first introduced the new advertising format, where users verbally respond to advertiser prompts, back in December with help from a small set of early adopters, including...


by Sarah Perez in Adtech
June 22, 2020

Spotify tests in-app offers, an interactive ad format for podcasts

Spotify is testing a new, more interactive ad format designed for podcasts: the in-app offer. Instead of prompting listeners to remember a coupon code or visit a specific website address, the in-app offer allows users to redeem an offer at a time that’s convenient for...


by Sarah Perez in ad tech