Category: Advertising Tech

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October 30, 2019

Facebook shares rise on strong Q3, users up 2% to 2.45B

Despite ongoing public relations crises, Facebook kept growing in Q3 2019, demonstrating that media backlash does not necessarily equate to poor business performance. Facebook reached 2.45 billion monthly users, up 1.65 percent from 2.41 billion in Q2 2019 when it grew 1.6 percent, and it...


by Josh Constine in Advertising Tech
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October 28, 2019

Facebook staff demand Zuckerberg limit lies in political ads

Submit campaign ads to fact checking, limit microtargeting, cap spending, observe silence periods or at least warn users. These are the solutions Facebook employees put forward in an open letter pleading with CEO Mark Zuckerberg and company leadership to address misinformation in political ads. The...


by Josh Constine in Advertising Tech
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October 22, 2019

Snapchat beats in Q3, adding 7M users & revenue up 50%

The Snap-back continues. Snapchat blew past earnings expectations for a big beat in Q3, as it added 7 million daily active users this quarter to hit 210 million, up 13% year-over-year. Snap also beat on revenue, notching $446 million, which is up a whopping 50%...


by Josh Constine in Advertising Tech
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September 26, 2019

App Annie acquires analytics firm Libring, bringing adtech-related insights to its platform

App Annie, a go-to source for mobile app market data and analytics, is expanding its platform with the acquisition of mobile analytics provider Libring. The deal will allow App Annie to present its mobile app market data side by side with advertising analytics data in...


by Sarah Perez in ad tech
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September 19, 2019

Facebook expands its playable and AR ad formats

Ahead of Advertising Week, Facebook is the announcing the expansion of three interactive ad formats. First, it says that poll ads (which you may already have seen in Instagram Stories) are moving to the main feed of the Facebook mobile app. Second, the augmented reality...


by Anthony Ha in Advertising Tech
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August 27, 2019

Experian makes strategic investment in location data company PlaceIQ

PlaceIQ is announcing a strategic investment from credit reporting company Experian. CEO Duncan McCall said the investment is part of a growth round that PlaceIQ raised after divesting itself of its advertising business (which is being taken over by Zeta Global). He declined to disclose...


by Anthony Ha in Advertising Tech