Category: Advertising Tech

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March 25, 2020

Declining ad rates may signal a reset for startup SEM strategies

With limited prospects for growth, one of the iron laws of economic downturns is that advertising is among the first budgets to be cut. Advertising revenues have already cratered at many alt-weekly newspapers, which heavily rely on local events and restaurants that have been shuttered...


by Danny Crichton in Advertising Tech
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March 5, 2020

Twitter CEO’s weak argument why investors shouldn’t fire him

Twitter CEO Jack Dorsey might not spend six months a year in Africa, claims the real product development is under the hood and gives an excuse for deleting Vine before it could become TikTok. Today he tweeted, via Twitter’s investor relations account, a multi-pronged defense...


by Josh Constine in Advertising Tech
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March 2, 2020

mParticle raises $45M to help marketers unify customer data

mParticle, which helps companies like Spotify, Paypal and Starbucks umanage their customer data, is announcing that it has raised $45 million in Series D funding. Co-founder and CEO Michael Katz told me that the company has benefited from broader shifts — like new privacy regulation...


by Anthony Ha in Advertising Tech
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February 12, 2020

FTC votes to review influencer marketing rules & penalties

Undisclosed influencer marketing posts on social media should trigger financial penalties, according to a statement released today by the Federal Trade Commission’s Rohit Chopra. The FTC has voted 5-0 to approve a Federal Register notice calling for public comments on questions related to whether The...


by Josh Constine in Advertising Tech
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February 7, 2020

Instagram prototypes letting IGTV creators monetize with ads

Instagram may finally let IGTV video makers earn money 18 months after launching the longer-form content hub. Instagram confirms to TechCrunch that it has internally prototyped an Instagram Partner Program that would let creators earn money by showing advertisements along with their videos. By giving...


by Josh Constine in Advertising Tech
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February 4, 2020

Snapchat hits 218M users but big Q4 losses sink share price

Snapchat still isn’t profitable nearly two years after its IPO. In Q4 2019, Snap lost $241 million on 560.8 million in revenue that’s up 44% year-over-year and an EPS of $0.03. That comes from adding 8 million daily users to reach a total of 218,...


by Josh Constine in Advertising Tech
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January 29, 2020

Facebook hits 2.5B users in Q4 but shares sink from slow profits

Facebook beat Wall Street estimates in Q4 but slowing profit growth beat up the share price. Facebook reached 2.5 billion monthly users, up 2%, from 2.45 billion in Q3 2019 when it grew 1.65%, and it now has 1.66 billion daily active users, up 2.4%...


by Josh Constine in Advertising Tech
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January 29, 2020

Mobile messaging startup Attentive raises another $70M

Less than six months after it announced $40 million in funding, Attentive has raised another $70 million, this time in Series C funding. The new round was led by Sequoia and IVP, two firms that were already part of the Series B. Previous investors Eniac Ventures and...


by Anthony Ha in Advertising Tech
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January 23, 2020

Aki acquires Eyeview’s ad personalization tech

Video advertising company Eyeview shut down in December, but its technology will live on thanks to an acquisition by Aki Technologies. Aki CEO Scott Swanson told me that he’s anticipating serious growth in the demand for ad personalization, particularly as consumers see personalization everywhere else...


by Anthony Ha in Advertising Tech
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January 21, 2020

AppsFlyer raises $210M for ad attribution and more

AppsFlyer has raised a massive Series D of $210 million led by General Atlantic. Founded in 2011, the company is best known for mobile ad attribution — allowing advertisers to see which campaigns are driving results. At the same time, AppsFlyer has expanded into other...


by Anthony Ha in ad attribution