Category: Advertising Tech

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January 21, 2020

AppsFlyer raises $210M for ad attribution and more

AppsFlyer has raised a massive Series D of $210 million led by General Atlantic. Founded in 2011, the company is best known for mobile ad attribution — allowing advertisers to see which campaigns are driving results. At the same time, AppsFlyer has expanded into other...


by Anthony Ha in ad attribution
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December 12, 2019

Pandora launches interactive voice ads

Pandora has begun to test a new type of advertising format that allows listeners to respond to the ad by speaking aloud. In the new ads, listeners are prompted to say “yes” after the ad asks a question and a tone plays. The ads will...


by Sarah Perez in Ads
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November 19, 2019

SocialRank sells biz to Trufan, pivots to a mobile LinkedIn

What do you do when your startup idea doesn’t prove big enough? Run it as a scrawny but profitable lifestyle business? Or sell it to a competitor and take another swing at the fences? Social audience analytics and ad targeting startup SocialRank chose the latter...


by Josh Constine in Advertising Tech
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October 30, 2019

Facebook shares rise on strong Q3, users up 2% to 2.45B

Despite ongoing public relations crises, Facebook kept growing in Q3 2019, demonstrating that media backlash does not necessarily equate to poor business performance. Facebook reached 2.45 billion monthly users, up 1.65 percent from 2.41 billion in Q2 2019 when it grew 1.6 percent, and it...


by Josh Constine in Advertising Tech
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October 28, 2019

Facebook staff demand Zuckerberg limit lies in political ads

Submit campaign ads to fact checking, limit microtargeting, cap spending, observe silence periods or at least warn users. These are the solutions Facebook employees put forward in an open letter pleading with CEO Mark Zuckerberg and company leadership to address misinformation in political ads. The...


by Josh Constine in Advertising Tech
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October 22, 2019

Snapchat beats in Q3, adding 7M users & revenue up 50%

The Snap-back continues. Snapchat blew past earnings expectations for a big beat in Q3, as it added 7 million daily active users this quarter to hit 210 million, up 13% year-over-year. Snap also beat on revenue, notching $446 million, which is up a whopping 50%...


by Josh Constine in Advertising Tech