Category: Advertising Tech

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February 14, 2019

TikTok spotted testing native video ads

TikTok is testing a new ad product: a sponsored video ad that directs users to the advertiser’s website. The test was spotted in the beta version of the U.S. TikTok app, where a video labeled “Sponsored” from the bike retailer Specialized is showing up in...


by Sarah Perez in ad tech
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February 12, 2019

Facebook and Google still offer the best value for mobile advertisers (Singular report)

Among mobile ad networks, Facebook and Google remain the best bet for advertisers, according to the latest ROI Index from marketing startup Singular. To pull together this year’s index, Singular says it sampled $1.5 billion in ad spending (from the $10 billion in spending that...


by Anthony Ha in Advertising Tech
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February 6, 2019

Facebook will reveal who uploaded your contact info for ad targeting

Facebook’s crack down on non-consensual ad targeting last year will finally produce results. In March, TechCrunch discovered Facebook planned to require advertisers pledge that they had permission to upload someone’s phone number or email address for ad targeting. That tool debuted in June, though there...


by Josh Constine in Advertising Tech
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January 30, 2019

Facebook shares shoot up after strong Q4 earnings despite data breach

Facebook managed to beat Wall Street’s estimates in its Q4 earnings amidst a constant beat down in the press. Facebook hit 2.32 billion monthly users, up 2.2 perecent from 2.27 billion last quarter, speeding up its growth rate. Facebook climbed to 1.52 billion daily active...


by Josh Constine in Advertising Tech
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January 22, 2019

Adjust expands its anti-ad fraud tech by acquiring Unbotify

Adjust, a Berlin-headquartered company focused on mobile ad measurement and fraud prevention, is acquiring bot detection startup Unbotify. Founded in 2012, Adjust has become increasingly focused on ad fraud, and in fact created an industry group called the Coalition Against Ad Fraud a little over...


by Anthony Ha in ad fraud
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January 7, 2019

Spotify will now let brands sponsor its Discover Weekly playlist

Spotify has begun testing a new type of ad in Discover Weekly, its personalized playlist of music that’s the streaming service’s flagship feature. The company says that, for the first time, it will allow a brand to “sponsor” this playlist as opposed to just running...


by Sarah Perez in Ads
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January 6, 2019

Apple’s increasingly tricky international trade-offs

Far from Apple’s troubles in emerging markets and China, the company is attracting the ire of what should really be a core supporter demographic naturally aligned with the pro-privacy stance CEO Tim Cook has made into his public soapbox in recent years — but which is instead...


by Natasha Lomas in Advertising Tech
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December 27, 2018

Google & Facebook fed ad dollars to child porn discovery apps

Google has scrambled to remove third-party apps that led users to child porn sharing groups on WhatsApp in the wake of TechCrunch’s report about the problem last week. We contacted Google with the name of one these apps and evidence that it and others offered...


by Josh Constine in admob
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December 11, 2018

Podcast industry aims to better track listeners through new analytics tech called RAD

Internet users are already being tracked to death, with ads that follow us around, search histories that are collected and stored, emails that report back to senders when they’ve been read, websites that know where you scrolled and what you clicked and much more. So...


by Sarah Perez in ad tech
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December 11, 2018

Facebook relaunches search ads to offset slowing revenue

It’s an ad duopoly battle. Facebook is starting to test search ads in its search results and Marketplace, directly competing with Google’s AdWords. Facebook first tried Sponsored Results back in 2012 but eventually shut down the product in 2013. Now it’s going to let a...


by Josh Constine in Advertising Tech