Category: Advertising Tech

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August 27, 2019

Experian makes strategic investment in location data company PlaceIQ

PlaceIQ is announcing a strategic investment from credit reporting company Experian. CEO Duncan McCall said the investment is part of a growth round that PlaceIQ raised after divesting itself of its advertising business (which is being taken over by Zeta Global). He declined to disclose...


by Anthony Ha in Advertising Tech
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August 15, 2019

Corey Weiner is taking over as CEO of mobile ad company Jun Group

After 18 years at the helm, Mitchell Reichgut is stepping down as CEO of Jun Group, with COO and President Corey Weiner taking over as chief executive. The news comes just about a year after Jun Group was acquired by Advantage Solutions, but Reichgut said...


by Anthony Ha in Advertising Tech
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July 31, 2019

Luna Labs creates playable ads, directly from Unity

It seems obvious that the best way to advertise a game is to let people play the game itself — and we’ve covered other startups tackling this problem, such as AppOnboard and mNectar. But Luna Labs co-founder and CEO Steven Chard said that for most...


by Anthony Ha in Advertising Tech
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July 31, 2019

Snapchat launches ‘instant’ tool for creating vertical ads

Snapchat is hoping to attract new advertisers (and make advertising easier for the ones already on the platform) with the launch of a new tool called Instant Create. Some of these potential advertisers may not be used to creating ads in the smartphone-friendly vertical format...


by Anthony Ha in Advertising Tech
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July 9, 2019

AppLovin acquires SafeDK to improve brand safety

Mobile marketing company AppLovin is announcing that it has acquired SafeDK. While AppLovin started out as a mobile ad business, it now bills itself as “a comprehensive mobile gaming platform,” offering tools for game developers around user acquisition, monetization, analytics and (through Lion Studios, launched...


by Anthony Ha in Advertising Tech
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June 26, 2019

Facebook squeezes money from Instagram with new ads in Explore

Half of Instagram’s billion-plus users open its Explore tab each month to find fresh content and creators. Now the Facebook-owned app will do more to carry its weight by injecting ads into Instagram Explore for the first time. But rather than bombard users with marketing...


by Ingrid Lunden in Advertising Tech