Category: Advertising Tech

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April 15, 2019

Facebook prototypes a swipeable hybrid carousel of feed posts & Stories

Feed and Stories unite! Facebook is so eager to preempt the shift to Stories that it might even let us use the same interface of horizontally swipeable cards to sift through News Feed posts. If users won’t scroll down any more, Facebook’s ad business could...


by Josh Constine in Advertising Tech
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April 7, 2019

To stop copycats, Snapchat shares itself

Evan Spiegel has finally found a way to fight back against Mark Zuckerberg’s army of clones. For 2.5 years, Snapchat foolishly tried to take the high road versus Facebook, with Spiegel claiming “Our values are hard to copy”. That inaction allowed Zuckerberg to accrue over...


by Josh Constine in ad networks
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April 4, 2019

Snapchat launches Mario Party-style multiplayer games platform

Snap is unlocking a new revenue stream while giving you something to do in between chats and Stories. Today Snapchat debuts its Snap Games platform that lets you play real-time, multiplayer games while texting and talking with your friends. The platform is based off Snap’s...


by Josh Constine in Advertising Tech
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March 28, 2019

Moolah Mobile partners with Surge to offer free mobile service with ads

Moolah Mobile is teaming up with SurgePhone Wireless to offer people a new way to pay their cell phone bills — by putting ads on their homescreens. Moolah CEO Vernell Woods (pictured above) said the startup has already been offering gift cards and other rewards...


by Anthony Ha in Advertising Tech
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March 25, 2019

Android users’ security and privacy at risk from shadowy ecosystem of pre-installed software, study warns

A large-scale independent study of pre-installed Android apps has cast a critical spotlight on the privacy and security risks that preloaded software poses to users of the Google developed mobile platform. The researchers behind the paper, which has been published in preliminary form ahead of...


by Natasha Lomas in Adtech
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March 12, 2019

Former CEO Zain Jaffer files wrongful termination lawsuit against Vungle

Vungle founder Zain Jaffer filed a lawsuit today accusing the mobile advertising company of wrongfully terminating him from the role of CEO. The lawsuit cites a section of the California labor code that it says “expressly and specifically prohibits discrimination and retaliation by employers based...


by Anthony Ha in Advertising Tech
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February 20, 2019

Highlights & transcript from Zuckerberg’s 20K-word ethics talk

Mark Zuckerberg says it might be right for Facebook to let people pay to not see ads, but that it would feel wrong to charge users for extra privacy controls. That’s just one of the fascinating philosophical views the CEO shared during the first of...


by Josh Constine in Advertising Tech
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February 14, 2019

TikTok spotted testing native video ads

TikTok is testing a new ad product: a sponsored video ad that directs users to the advertiser’s website. The test was spotted in the beta version of the U.S. TikTok app, where a video labeled “Sponsored” from the bike retailer Specialized is showing up in...


by Sarah Perez in ad tech
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February 12, 2019

Facebook and Google still offer the best value for mobile advertisers (Singular report)

Among mobile ad networks, Facebook and Google remain the best bet for advertisers, according to the latest ROI Index from marketing startup Singular. To pull together this year’s index, Singular says it sampled $1.5 billion in ad spending (from the $10 billion in spending that...


by Anthony Ha in Advertising Tech
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February 6, 2019

Facebook will reveal who uploaded your contact info for ad targeting

Facebook’s crack down on non-consensual ad targeting last year will finally produce results. In March, TechCrunch discovered Facebook planned to require advertisers pledge that they had permission to upload someone’s phone number or email address for ad targeting. That tool debuted in June, though there...


by Josh Constine in Advertising Tech