Category: Advertising Tech

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July 9, 2019

AppLovin acquires SafeDK to improve brand safety

Mobile marketing company AppLovin is announcing that it has acquired SafeDK. While AppLovin started out as a mobile ad business, it now bills itself as “a comprehensive mobile gaming platform,” offering tools for game developers around user acquisition, monetization, analytics and (through Lion Studios, launched...


by Anthony Ha in Advertising Tech
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June 26, 2019

Facebook squeezes money from Instagram with new ads in Explore

Half of Instagram’s billion-plus users open its Explore tab each month to find fresh content and creators. Now the Facebook-owned app will do more to carry its weight by injecting ads into Instagram Explore for the first time. But rather than bombard users with marketing...


by Ingrid Lunden in Advertising Tech
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May 7, 2019

U.S. digital advertising exceeded $100B in 2018 (IAB report)

Digital ad spending in the United States exceeding $100 billion for the first time last year, according to the latest internet advertising report from the Interactive Advertising Bureau and PricewaterhouseCoopers. Specifically, total domestic spending reached $107.5 billion, a 22 percent increase from 2017. Mobile advertising...


by Anthony Ha in Advertising Tech
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April 24, 2019

You might hate it, but Facebook Stories now has 500M users

You might think it’s redundant with Instagram Stories, or just don’t want to see high school friends’ boring lives, but ephemeral Snapchat-style Stories now have 500 million daily users across Facebook and Messenger. WhatsApp’s Stories feature Status has 500 million dailies too, and Instagram hit...


by Josh Constine in Advertising Tech
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April 24, 2019

Facebook reserves $3B for FTC fine, but keeps growing with 2.38B users in Q1

A massive penalty hangs over Facebook’s head, but it otherwise had a very strong Q1 earnings report. Facebook reached 2.38 billion monthly users, up 2.5 percent from 2.32 billion in Q4 2018 when it grew 2.2 percent, and it now has 1.56 billion daily active...


by Josh Constine in Advertising Tech
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April 22, 2019

Down to Shop is a tongue-in-cheek mobile shopping network

Cyrus Summerlin and Max Hellerstein, who previously created the Push for Pizza app (which allowed users to order a pizza with the push of a button), are officially launching their new startup today, Down to Shop. The app bills itself as both a modern reinvention of...


by Anthony Ha in Advertising Tech