Category: Advertising Tech

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February 24, 2021

Emotive raises $50M to make text marketing more conversational

While more businesses are turning to text messages as a marketing channel, Emotive CEO Brain Zatulove argued that most marketers are just treating it as another “newsletter blast.” “The reason the channel performs so well is it’s not saturated,” Zatulove said. But that’s changing, and...


by Anthony Ha in Advertising Tech
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February 23, 2021

IronSource acquires video and playable ad platform Luna Labs

Mobile advertising company ironSource is announcing its second acquisition of the year — Luna Labs, a startup that that’s built a platform allowing app developers to create and manage video and playable ads. When I first wrote about the startup in 2019, its main selling...


by Anthony Ha in Advertising Tech
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February 19, 2021

Acast acquires podcasting startup RadioPublic

Podcast advertising company Acast is announcing that it has acquired RadioPublic, the startup that spun out of public radio marketplace PRX in 2016. At first, RadioPublic’s main product was a mobile app for podcast listening, and it still supports the app. But co-founder and Chief...


by Anthony Ha in Acast
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February 10, 2021

Scalarr raises $7.5M to fight mobile ad fraud

Scalarr, a startup that says it uses machine learning to combat ad fraud, is announcing that it has raised $7.5 million in Series A funding. The company was founded by CEO Inna Ushakova and CPO Yuriy Yashunin, who previously led the mobile marketing agency Zenna....


by Anthony Ha in Advertising Tech
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February 10, 2021

With its new Pulse app, App Annie offers a more digestible view of its data

Mobile analytics and market data company App Annie launched a new app today that CEO Ted Krantz said is built not for the analyst who’s “immersed in the data,” but rather the executive who needs “a much more elevated, top-down view.” The biggest new piece...


by Anthony Ha in Advertising Tech
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January 28, 2021

Apple’s App Tracking Transparency feature will be enabled by default and arrive in ‘early spring’ on iOS

Apple has shared a few more details about its much-discussed privacy changes in iOS 14. The company first announced at WWDC in June that app developers would have to ask users for permission in order to track and share their IDFA identifier for cross-property ad...


by Anthony Ha in Advertising Tech
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December 16, 2020

Facebook highlights small businesses as it ramps up Apple criticism

Facebook already made it clear that it isn’t happy about Apple’s upcoming restrictions on app tracking and ad targeting, but the publicity battle entered a new phase today. Over the summer, Apple announced that beginning in iOS 14, developers will have to ask users for...


by Anthony Ha in Advertising Tech