Category: Ads

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February 14, 2019

TikTok spotted testing native video ads

TikTok is testing a new ad product: a sponsored video ad that directs users to the advertiser’s website. The test was spotted in the beta version of the U.S. TikTok app, where a video labeled “Sponsored” from the bike retailer Specialized is showing up in...


by Sarah Perez in ad tech
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January 7, 2019

Spotify will now let brands sponsor its Discover Weekly playlist

Spotify has begun testing a new type of ad in Discover Weekly, its personalized playlist of music that’s the streaming service’s flagship feature. The company says that, for the first time, it will allow a brand to “sponsor” this playlist as opposed to just running...


by Sarah Perez in Ads
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December 11, 2018

Podcast industry aims to better track listeners through new analytics tech called RAD

Internet users are already being tracked to death, with ads that follow us around, search histories that are collected and stored, emails that report back to senders when they’ve been read, websites that know where you scrolled and what you clicked and much more. So...


by Sarah Perez in ad tech