Category: ad tech

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February 14, 2019

TikTok spotted testing native video ads

TikTok is testing a new ad product: a sponsored video ad that directs users to the advertiser’s website. The test was spotted in the beta version of the U.S. TikTok app, where a video labeled “Sponsored” from the bike retailer Specialized is showing up in...


by Sarah Perez in ad tech
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January 11, 2019

Spotify’s increased focus on podcasts in 2019 includes selling its own ads

Having established itself as a top streaming service with now over 200 million users, Spotify this year is preparing to focus more of its attention on podcasts. The company plans bring its personalization technology to podcasts in order to make better recommendations, update its app’s...


by Sarah Perez in ad tech
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December 11, 2018

Podcast industry aims to better track listeners through new analytics tech called RAD

Internet users are already being tracked to death, with ads that follow us around, search histories that are collected and stored, emails that report back to senders when they’ve been read, websites that know where you scrolled and what you clicked and much more. So...


by Sarah Perez in ad tech