September 28, 2021

DoubleVerify Partners with TikTok to Measure Viewability and Invalid Traffic

NEW YORK–(BUSINESS WIRE)–DoubleVerify (“DV”), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced a partnership with TikTok to measure ad viewability, fraud, and in-geo impressions. Through TikTok’s Open Measurement SDK, DV provides brands full transparency into the quality of their TikTok campaigns globally for in-feed ad formats. Through this new partnership, joint clients will be able to access measurement data and insights through DV

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