July 6, 2021

Perception Vs. Reality: dotdigital data reveals the data security and stewardship dilemma

NEW YORK–(BUSINESS WIRE)– #datasecurity–The reality of consumer fears around data security are not borne out by the prevalence of breaches, despite a surge in online shopping, highlighting a critical reputational issue for brands when communicating data stewardship, highlights the latest report from dotdigital, the leading multi-channel marketing automation platform. Original research of more than 2,000 American consumers in the dotdigital “Rise of the responsible marketer” report reveals that while 67% of

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