May 4, 2021

Wakefern Expands Retail Media with CitrusAd for Omnichannel Shopper Experiences

NEW YORK–(BUSINESS WIRE)– #advertising–Wakefern Food Corp., the nation’s largest retailer-owned cooperative, is expanding usage of CitrusAd’s retail media technology to include native, in-app advertising. By expanding the inventory available through CitrusAd, Wakefern now provides brands with one easy to use, omnichannel, platform for sponsored product and display retail media campaigns, online and in-app. This provides brands with the ability to leverage CitrusAd’s technology across shopping modes to opti

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