Merkle Releases Non-endemic E-retail Playbook to Help Connect Retailers, Brands, and Shoppers Across the Growing Industry

COLUMBIA, Md.–(BUSINESS WIRE)–Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, today released its Non-endemic E-retail Playbook. The report analyzes the rise of retail media networks (RMNs) over the past 18 months and how retailers can further leverage their owned media opportunities through the integration of non-endemic (NE) advertisers. According to Merkle’s Non-endemic E-retail Playbook, retailers can capitalize on their w