October 6, 2020

SDL Research: COVID-19 Forces More Than Half of Asset Management Firms to Accelerate Adoption of Digital Marketing Technology

MAIDENHEAD, England–(BUSINESS WIRE)–A research report commissioned by SDL (LSE: SDL), the intelligent language and content company, reveals that more than half (52%) of European asset management firms have implemented client engagement, and digital marketing and communications technology, sooner than anticipated due to the COVID-19 pandemic. The pan-European research, conducted by WBR Insights, also discovered that almost a third (32%) of firms admitted experiencing technical problems while i

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