July 1, 2019

Merkle Releases Customer Experience Impact Report

COLUMBIA, Md.–(BUSINESS WIRE)–Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, has released its Experience Impact report, analyzing how and why customer experience affects where consumers choose to spend their money. For its report, Merkle polled 500 US residents in March 2019. The research revealed that 66% of consumers care more about experiences than price when choosing a brand from which to purchase. Additionally, over half (52%) of onlin


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