July 1, 2019

GumGum Report: Digital Marketers Are More Sophisticated about Brand Safety, but See Campaign Reach Limited

SANTA MONICA, Calif.–(BUSINESS WIRE)–<a href=”https://twitter.com/hashtag/artificialintelligence?src=hash” target=”_blank”>#artificialintelligence</a>–GumGum, Inc., an artificial intelligence company specializing in solutions for advertising and media, released today its latest BrandRx report on brand safety in digital advertising. The new report, Moving Brands Beyond the Blocklist: Brand Safety Roadshow 2019, details insights from industry leaders who attended a series of brand safety themed events held in cities across the United States this spring. “When we launched our first BrandRx study in 2017, a

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