November 8, 2018

Frost Bank Leverages Machine Learning to Drive Awareness for “Opt for Optimism” Initiative

NEW YORK–(BUSINESS WIRE)–#AI–AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and solutions to deliver impactful advertising campaigns for marketers, and McGarrah Jessee, a full-service, Austin-born creative and brand development agency, today announced results from a digital awareness campaign within Frost Bank’s “Opt for Optimism” initiative. The goals of the campaign are to drive awareness of Frost and the initiative among an audience of optimistic indi


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