July 10, 2018

Consumers Are Not Ready for Keyless Cars, Finds Strategy Analytics

BOSTON–(BUSINESS WIRE)–The In-vehicle UX (IVX) group at Strategy Analytics has explored consumer appetite for truly keyless cars in its recent report, “Keyless Cars: Do Consumers Want Them, and Are Automakers Ready?”. While keyless technology provides a number of benefits such as consumers having one less item to lose or replace and automakers leveraging the technology for fleet management, it also holds fundamental disadvantages – the requirement of an active and charged mobile device and a


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