One of the benefits of cloud computing is that it lets you punch above your weight. A business can quickly enable computing resources at a fraction of the cost it once paid, so cloud computing helps level the field for smaller businesses.
This is good news for the smaller businesses. But it’s not such great news for larger companies that now face a smaller business that’s disrupting their market. There is an impressive list of once-small companies that did this, a list that includes Uber, Airbnb, and Netflix, as well as hundreds of other smaller companies that have driven market share to their doors by using cloud-based technologies as accelerators to disruption.