May 14, 2018

Kasasa Identifies & Analyzes Three New Borrower Segments

AUSTIN, Texas–(BUSINESS WIRE)–In a recent analysis, Kasasa® identified three new segments of borrowers within Millennials, Gen Xers and Baby Boomers, using a consumer lending study by PWC and revealed the types of experiences each group expects and the loan products that most interest them. To identify and market lending products to the ideal consumers who are looking for loans right now, financial institutions must understand each generation. Kasasa’s most recent study identifies and then an


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