April 16, 2018

IRI Announces Most Successful Consumer Packaged Goods Brands of 2017

CHICAGO–(BUSINESS WIRE)–IRI® has announced last year’s most successful consumer packaged goods launches in its 2017 New Product Pacesetters™ report, the CPG industry-recognized benchmark analysis of exceptional first-year new product sales success. Thousands of new brands hit retail shelves during 2017, with 49 percent of the top-ranking brands hailing from small manufacturers — defined as those earning less than $1 billion annually — and accounting for 26 percent of Pacesetter dollars. Overa

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