April 16, 2018

IRI and Yieldbot Alliance Expanded to Help Brands Boost Sales

CHICAGO & NEW YORK–(BUSINESS WIRE)–IRI® today announced an expanded alliance with Yieldbot, designed to bring deeper, more valuable insights and elevated sales performance to consumer packaged goods (CPG) marketers and retailers. The suite of solutions created through the alliance enhances audience targeting, improves the accuracy of sales lift measurements and enables in-campaign optimization. The joint effort enables Yieldbot and IRI to integrate all of IRI’s products and solutions — includ

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