April 16, 2018

IRI and Omnicom Media Group Announce Preferred Partnership for Omnicom Media Group’s Annalect Data and Analytics Division

CHICAGO & NEW YORK–(BUSINESS WIRE)–IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, and Omnicom Media Group, the media services division of global advertising, marketing and corporate communications company Omnicom Group Inc. (NYSE: OMC), today announced a new agreement in which IRI will serve as the preferred consumer packaged goods (CPG) data provider for Annalect, the Omnicom Media Group data and analytics division that supports all Omnic

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