April 4, 2018

Urban Mobility Pioneer Yellow Raises $9 Million Seed Round for First Dockless Bike-Sharing Service in Brazil

SÃO PAULO–(BUSINESS WIRE)–Yellow, a pioneering Brazilian startup in urban mobility solutions, today announced it has raised $9 million in seed round funding to launch the first dockless bike-sharing service in Brazil. Founded by Ariel Lambrecht and Renato Freitas, co-founders of 99, the popular ride-share company acquired by Didi in a $1B deal earlier this year and Brazil’s first tech “unicorn,” along with Eduardo Musa, the former owner and CEO of the established bicycle manufacturer CALOI, t

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