March 14, 2018

CDK Partners with Nissan for US Dealer Website Program

(Nasdaq: CDK), a leading enabler of end-to-end automotive
commerce, has been named the preferred provider in the Nissan
Dealer Website Program
for all franchised US dealerships. CDK and
Nissan have teamed up to provide a first-rate offering that will help
dealers develop better relationships with their customers through their

CDK is providing an integrated solution for Nissan’s US dealers that
includes personalization features to deliver a relevant shopping
experience to car shoppers, the ability for dealers to offer online
retailing that begins the deal-building process, and SEO optimization
tools to connect dealerships with in-market shoppers. The CDK Website
bundles also offer exclusive integrations with Nissan that are not
available from other website providers, including a robust design theme
library, window stickers, audience tagging, inventory, lead routing,
national and regional content, and most importantly, Nissan national and
regional offers and incentives. Dealers also receive Account Advocate
support at no charge until April 1, 2019, which provides a single point
of contact to leverage quantitative analytics with the dealer’s unique
value and differentiation to drive its marketing strategy.

The Nissan Digital Marketing Program is a voluntary program for its
dealers that provides digital marketing tools that help elevate Nissan’s
interactions with customers to ‘best-in-class’ status. CDK Global has an
enormous data ecosystem on which this offering is built that makes
Nissan dealers’ marketing smarter and more powerful.

“We are very excited to work closely with Nissan dealers to enhance
their online marketing efforts,” stated Max Steckler, vice president
product management for CDK Global. “The Nissan Dealer Website Program
arms dealers with powerful tools to connect their online and instore
efforts and build deep relationships with their customers, and we are
honored to serve these dealers to do great things together.”

Dealers wanting more information about the Nissan Dealer Website Program
can visit

About CDK Global

With more than $2 billion in revenues, CDK
(Nasdaq: CDK) is a leading global provider of integrated
information technology and digital marketing solutions to the automotive
retail and adjacent industries. Focused on enabling end-to-end
automotive commerce, CDK Global provides solutions to dealers in more
than 100 countries around the world, serving approximately 28,000 retail
locations and most automotive manufacturers. CDK solutions automate and
integrate all parts of the dealership and buying process from targeted
digital advertising and marketing campaigns to the sale, financing,
insuring, parts supply, repair and maintenance of vehicles. Visit

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