March 14, 2018

Award-Winning Real Estate Marketing Agency is a Nine-Time Finalist for the HBA of Greater Austin MAX Awards

AUSTIN, Texas–(BUSINESS WIRE)–SmartTouch® Interactive, an interactive real
estate marketing agency
, real
estate marketing automation
and lead
nurturing CRM solution company
, today announced their finalist
positions for the 2018 Home Builders Association of Greater Austin’s
Sales and Marketing Excellence (MAX) Awards in the following categories:

Submitted on behalf of Scott
Felder Homes
with SmartTouch® Interactive for the Choose It. Love
It. Live It. campaign:

  • Best Digital Ad, Builder
  • Best Social Media Promotion, Builder
  • Best Overall Ad Campaign, Builder (online marketing promos)

the Creative

Since 2012, the award-winning real estate marketing agency SmartTouch®
Interactive has won more than 20 MAX Awards and over 35 total industry
awards. Last year, the company was honored with the first-ever Grand MAX
Associate of the Year award based on the accumulation of overall points
awarded for being a seven-time finalist and three-time award winner just
for the 2017 ceremony honoring the 2016 advertising year. Descriptions
of this year’s submissions and finalist categories held by the Austin
agency are as followed:

  • Best Digital Ad and Best Overall Ad Campaign for Saratoga Homes was
    developed to hit the hearts of the target demographic by developing a
    concept that amplified the awareness of the difficulty many buyers
    face when looking for more at an affordable price.
  • Best Digital Ad for Blackburn Communities was a campaign executed to
    provide a sense of freshness and space commensurate with the
    community’s home designs and its lock and leave lifestyle.
  • The agency’s own campaigns for Best Email Message, Best Special Sales
    Promotion, and Best Overall Ad Campaign were developed not only to
    generate new leads, but provide an educational benefit to existing
  • And the three categories Best Digital Ad, Best Social Media Promotion,
    and Best Overall Ad Campaign (online promos: digital ads, social
    media, emails, and microsite)
    submitted with Scott Felder Homes
    for the Choose It. Love It. Live It. campaign developed around
    promoting Scott Felder communities and inventory homes across all of

The HBA of Greater Austin’s Sales and Marketing Excellence Awards is one
of the most anticipated events in the area and one of the most
prestigious awards for Austin home builders, developers, and associate
sales and marketing members. The event is held annually and recognizes
the marketing, product, and professional achievements of the previous

“We look forward to this event every year as an agency who strives to
always create the best looking and most effective lead generation
campaigns for our clients. From social media to digital ads, to email,
and beyond, it’s really about the message and the quality of content
produced that connects our home builder and developer clients with home
buyers, which is the overall goal,” said Robert Cowes, President and
Co-Founder of SmartTouch® Interactive.

Winners will be announced at the MAX Awards Masquerade Gala – Unmasking
Austin’s Best – April 7th, 2018, at the J.W. Marriott Austin.
More details of the event and the full finalist list can be found on the 2018
MAX Awards

About SmartTouch® Interactive

SmartTouch® Interactive is an interactive marketing agency that
provides proven lead generation programs as well as a lead management
and lead nurturing CRM, SmartTouch® NexGen. The SmartTouch®
team’s expertise in lead generation and digital marketing helps home
builders and residential developers that require a multi-touch sales
cycle to create demand for their product and grow their business with
customized, interactive lead generation programs and lead cultivation.
Backed by 30 years of experience in developing lead generation programs
for hundreds of clients, SmartTouch® Interactive sets a new
standard as a lead gen, single-solution provider that integrates CRM,
Marketing Automation, Email Marketing, and Inventory Management all in
one platform, SmartTouch® NexGen.

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