March 14, 2018

Alula Delivers New Smart Security Platform Dedicated to Professional Dealer Installers

HUDSON, Wis.–(BUSINESS WIRE)–Alula launched today as a unified group of companies offering a
completely integrated smart security platform following Alula Holdings,
LLC’s acquisition of ipDatatel and Resolution Products. Alula includes
two award-winning security system leaders, that together create the most
advanced smart security platform designed to meet the needs of today’s
customers while simplifying business for professional security dealers,
installers and integrators.

Alula is dedicated to making smart security simple for dealers. Alula
helps dealers grow their business with a modern and simplified security
platform that expands their reach, allowing dealers to win against often
unreliable consumer off-the-shelf solutions through a simple,
professional, yet easy-to-install approach. Dealers can also use Alula
to embrace DIY as part of their strategy and extend into broader,
connected home offerings. Alula is the first fully-integrated security
product and service platform designed and dedicated entirely to
professional dealers and installers. With integrated products and
services, Alula allows independent security companies to bank on a
single platform for hundreds of security configurations — the two-room
townhouse, the suburban spread, the small shopkeeper and the growing
business. From voice-controlled and mobile app-driven homes to video
monitoring and smart device controls, Alula delivers a modern security
solution for increasingly complex installation environments.

“Building Alula for professional dealers means we are advancing
Resolution Products and ipDatatel beyond industry-leading sensors,
panels, communicators, networks and software,” said Alula Holdings CEO,
Brian McLaughlin. “Creating Alula means challenging ourselves to build a
competitive advantage for our 3,500 dealer partners. For Alula,
simplifying security means making security professionals more productive
and profitable.”

Alula Connect+ (based on the popular Helix alarm panel from Resolution
Products and the widely deployed SecureSmart Network by ipDatatel) is an
innovative and reliable new solution for dealers. The easy expansion and
upgradability of Alula Connect+ ensures integration of smart devices,
takeover of wired systems and communications to central stations via IP
and cellular. And, Alula’s entire platform is designed to work for
professionals. Leveraging Alula Connect+, alarm dealers have the
independence to price, configure and control their installations as they
choose. Advanced capabilities provide customers with powerful automation
of smart home devices, and integrated video making security a lasting
feature of the smart home. Whether integrating existing systems or
customer specified retail products, Alula Connect+ puts the professional
in charge and provides a reliable point of recurring revenue.

“We are excited about the new company, Alula, and are confident the
melding of these two companies will be a force multiplier to continue to
drive innovation,” said Michael Morton, Chief Revenue Officer, EMC
Security. “In an industry filled with disruption we recognize the
importance of choosing partners that embrace continual innovation. Both
ipDatatel and Resolution Products have impressed us over the years with
their ability to listen to the market and develop products that meet the
desires of consumers.”

“Professional dealers and installers of security and automation
solutions are being undercut by vendors and suppliers who promise the
future while trying to make independent dealers a thing of the past,”
said Alula’s, Brian McLaughlin. “We built Alula to grow the professional
dealer businesses as the industry’s best defense against commoditized
products and services, off-the-shelf DIY and so-called ‘powered-by’
partners that make dealers pay too much for too little.”

About Alula
Alula is the only security platform that
delivers security simplified for independent security dealers and
installers and the customers who rely on their service and expertise.
Today, thousands of dealers across North America have over 250,000
active locations secured and connected with Alula. Designed for
professional security professionals, the Alula platform provides a
complete security, alarm, video and automation solution for renters,
homeowners and commercial installations. Alula is a business-driven
security platform designed to reduce truck rolls, increase RMR, simplify
inventory and put dealers in control of their business, their customers
and their revenue. The Alula platform is available nationwide through
distributors that cater to the alarm and integrator industry.

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